b'Meet AMG Brand Manager ON THE FLOORMEET AMG BRAND MANAGERBILLY TAHA As a car enthusiast, Billy Taha is in his element working with the iconic Mercedes-Benz high-performance AMG brand.ITS A NICHE ROLE that demands a specialist approach in a showroom that offers the ultimate in automotive excellence. Since becoming one of a select few Mercedes-AMG Brand Managers acrossAustralia,BillyhastakenthetimetovisitMercedes-Benz headquarters in Germany and stays abreast of the changing market through the brands ongoing commitment to staff training.WHATDOESTHEMERCEDES-AMGBRANDMEANTOTHECAR ENTHUSIAST?Mercedes-AMG has set itself apart as a brand that everyone aspires to. We have such a large model range that it meets everyones budget, from someone starting their career or a business owner who wants the ultimate in the S-Class. It inspires the younger generation as well as the older generation, and its a brand that is definitely hitting its mark. Its quite an exciting time for the brand, especially as its doing so well in the Formula 1.WHICH IS YOUR FAVOURITE MODEL?I love the Mercedes-AMG S 63 Coup. The new facelift is unlike anything Ive ever seen. You get cars that are powerful and you get cars that areBilla Tahacomfortable, but this car has literally everything.WHAT DO YOU LOVE ABOUT YOUR JOB?Mercedes-Benz Parramatta is a very exciting and vibrant company to work for, but for me the best part of my job is building relationships with good, genuine people. I have developed some really great relationships and made some good friendships with customers over the years. Its the opportunity to engage with people you wouldnt be able to in any other business.WHAT DO YOU DO IN YOUR DOWNTIME?Downtime is more about unwinding but I never switch off. Cars are a topic that are spoken about at any time of the day. Its great to see there are so many car enthusiasts out there so Im always talking about cars. It helps that I love working for one of the best brands in the world. Mercedes-Benz Paramatta AMG Performance Centre34SPRING2019'