The smart new Mercedes-Benz corporate identity upgrade at Mercedes-Benz Parramatta is now complete. Thenewlookshowroomincludesanupgradetoalltheexteriorsignage, as well as the new colour scheme incorporated inside the showroom. Dealer Principal, Meon Nehrybecki, says black is a clear symbol for luxury, especially in combination with the brand colour of silver. “The new corporate identity is investing into the complete journey of customers and the different touch points with the brand,” he says. “While Mercedes-Benz remains known for values like comfort, quality and safety, the new corporate identity also makes it more modern and relevant to a new target audience. “Combined with other initiatives such as our new AMG Performance Centre, we’re working hard to ensure customers are able to connect with us through a number of channels.” MERCEDES-BENZ PARRAMATTA NEW SHOWROOM REVEALED MERCEDES-BENZ PARRAMATTA 32 ON THE FLOOR